Advertising and Promotion: An Integrated Marketing Communications Perspective

by belch, george e. / belch, michael a.
Advertising and Promotion: An Integrated Marketing Communications Perspective
SKU:
MBS_1882756_new
Edition:
11TH 18
Publisher:
MCG
ISBN10:
1259548147
ISBN 13:
9781259548147

Advertising and Promotion: An Integrated Marketing Communications Perspective

by belch, george e. / belch, michael a.
SKU:
MBS_1882756_new
Edition:
11TH 18
Publisher:
MCG
ISBN10:
1259548147
ISBN 13:
9781259548147